About Us
Our Mission
In faith and grace we strive to provide our customers with auto repair services that meet the highest standards of quality, honesty and integrity.
Quality Service, Honesty and Integrity:
These three values are integral to our business and fundamental to the success of our goal of building enduring relationships with clients, vendors, partners and team members who are committed to the same standards.
What does this mean to you, our Customer? Peace of Mind.
Quality Service: We will always strive be a welcoming shop. We will discuss and agree on standards and expectations at the beginning of each job and when we make a commitment we will keep it.
Honesty: We are open at all times to receive your feedback, to explain all services and charges and discuss options and alternative ways of meeting your repair needs.
Integrity: We say what we mean and mean what we say.
AutoNiche Women's Auto Repair Service opened its doors in March 2009. The idea for AutoNiche grew out of owner and founder Emily Chung’s frustration with the auto repair industry—she was tired of feeling that she was being taken advantage of when she took her car in for servicing. Emily thought it would be great if someone were to open a car repair shop catering to women. She just never imagined that she would be the one to do it!
Emily's passion for cars began at an early age. She didn’t play with dolls, but there were always lots of Hot Wheels® in the toy-box! Her family owned an automotive parts company, and as the only child, it was thought that Emily would take over the business one day.
While on maternity leave with her second child, Emily decided to pursue the Automotive Service Technician – Level 1 program at Centennial College . She placed second out of her entire class and received the Toronto Automotive Dealers Association apprentice scholarship. She is presently working towards her auto mechanic's license.
She was still in school when the idea to open AutoNiche started taking shape. Emily began planning the business—making contact with suppliers, finding a location, renovating, arranging for licensing and purchasing equipment—all while finishing her course and caring for a baby and a toddler. With a psychology and business degree from the University of Waterloo , Emily has an ideal background for running a business.
The goal of AutoNiche is to empower and educate women (and even men!), to show them that a car is not a “big scary hunk of metal” and the experience of taking a car in for servicing can be a positive one. The staff at AutoNiche bring over 25 years of technical experience and over 15 years of automotive parts experience. For anyone who has had an unpleasant car care service experience, we invite you to try the AutoNiche difference.